Entrepreneur and CEO Birger Baylund: "It took four years before we got our first customer..."
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June 2020
6 minutes reading
Organic cotton like no other
Shirts made from certified organic extra-long staple Giza and Supima® cotton. Representing 0.1% of the global cotton crop.
We are not a fashion company. Period
With one permanent collection you can always get your favourite shirt when your old one is ready for replacement.
Our vision is to make life a bit more simple for the busy man. Rather than chasing trends, we perfect the classics. Products designed to stand the test of time. It's that simple.
Joachim Latocha, Founder
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Piqué polo – everything you need to know about this fabric type
3 minutes reading
Organic cotton sourced from...
1 minute reading
2,500 hours in a shirt annually – that's why our shirts are OEKO-TEX 100 certified
1 minute reading
TC Høiseth: The man who rose from the ashes
17 minutes reading
Norwegian coach Erik Bertrand: Fear prevents you from living the life you want
9 minutes reading
Norwegian rally driver Andreas Mikkelsen: Strength in adversity
9 minutes reading
BARONS bij RTLZ - Doe Maar Duurzaam
2 minutes reading
Kevin Magnussen: You have to look for your weaknesses
7 minutes reading
“Corona was mijn redding, anders had ik er allang af gelegen.”
10 minutes reading
Cotton is not just cotton
1 minute reading
Maak kennis met de mede-oprichter van 's werelds beste Counter Strike team ...
5 minutes reading
Het meest duurzame overhemd is degene die je verslijt
5 minutes reading